How to choose a production company for your video product

The tools for creating a video product are so inexpensive today that anyone can be a producer and broadcaster. If you’re serious about producing videos to generate additional revenue streams for your Internet business, or if you’re planning to launch an Internet site dedicated to the sale of video products, you need to learn how to do as much of the work as you can. Video production can be very rewarding and enjoyable work. On the other hand, if you have decided to outsource the development and production of your video product, there are many production companies online and in your area with talented and experienced personnel.

I have successfully completed several video products with production companies. Working with industry professionals has been a wonderful learning experience for me, and I have found that people who work on your projects are happy to teach you what they know. To quote a price for your video product, the production company will

Need to know the following:

* What is the target audience?
* Do you need to use on-camera actors or will you record voice overs?
* Will you write your own script, or will you outsource it to the production company?
* How many locations will you have?
* What is the length of the video?
* Do you need animations or graphics added to your video product?

The production company will provide the crew for your video. The crew for a simple video will include a producer, camera operator, and a sound technician. For small projects the producer will double as director, and for the simplest projects a one-man company can take care of all the aspects of creating and producing your video product. If you plan to create a more sophisticated video with on-camera talent, you will need a production assistant, lighting directors, make-up artists, and possibly other technicians.

Make sure that the production company can complete the entire production project; your video will cost more if you hire one company to produce it and another company to edit it. As with any outsourced project, you will want to get quotes from several different companies. It’s important to do the planning before you talk to the production company-they can’t give you a quote without a clear idea of the scope of the project.

Here are the questions you should ask production companies:

* What type of productions do you specialize in?
* Do you have experience in the type of product I’m planning to create?
* What will I need to contribute to the project?

The production company may need to schedule and coordinate different phases of the project with you or someone else from your company. Share your vision with the production company when you talk to them the first time. Good producers are experts in the technical aspects of production, but great producers are also passionate about the projects they work on. When you find a production company that can get excited about the vision for your video project, you need look no further.

Video Email

Video Email And Its Impact On Internet Marketing

Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person’s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Video Email’s Power

Video email is a modification to proven internet marketing methods. Through video email, your recipients no longer have to slog through text advertising copy. Even if your marketing copy contains wonderful graphics and engaging text, you cannot always expect an individual to read them when other more pressing email communications await their attention. That’s why for all the emails you sent in a day, only a minute fraction would respond to your advertisement and visit your web site link.

Video emails are more powerful thantraditional email marketing copies. Busy people will have more time to watch than read copy. Your video presentation can be as short as thirty seconds. Studies have shown that most people will watch at least two thirds of that presentation. Given an ingenious video email copy, this short span of time can be enough to arouse your recipients’ interest in your product or services and induce them to take time off their busy schedules to visit your web site. If you doubt the impact of video presentations as marketing tools, then you just have to think about the enormous boost in sales that result from TV infomercials.

Video Email’s Weaknesses

There are reasons why most companies prefer sending graphic and text email advertisements rather than video email. One of the most important reasons for some marketing professionals’ reluctance to shift over to video email marketing campaigns is the fact that recipients of these emails do not use the same video platforms and standards. There’s just no way to determine the recipients’ level of computer technology so that the appropriate video format could be sent to each person’s inbox.

One other weakness is the large file size of each video email marketing copy. This obstacle is hardly insurmountable but this is nonetheless a problem.

Solutions to Video Email Problems

Fortunately, there are now video email hosting companies that can solve the abovementioned problems associated with video email marketing campaigns. To solve the large file size problem, you can send an abbreviated video clip that when played will automatically connect the viewer to your video email server. This means that you only have to use a fraction of the actual video file size in your video email marketing copy.

To solve the problem about incompatible video platforms, some video email hosting providers have applications that can instantaneously detect the viewers’ video playing capabilities the moment the recipients click the preview. The appropriate video format is then selected and loaded. This means that every video email gets viewed properly whatever the recipient’s video standard.

Given video email’s flexibility and undeniable persuasive powers, isn’t it time to take advantage of video email in your internet marketing campaigns? I for one think that it is.

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Why You need a video of your company

5 Facts that show that you should have a
Video on your website …

Fact #1
People buy from people

Fact #2
There is no question that YOUR customers buy from YOU first and your products and services second.

Fact #3
Without question, knowing the person behind the business builds your prospects trust and confidence.

Fact #4
Your enthusiasm and knowledge in your business comes across infinitely better when you speak about it in person.

Fact #5
The internet is now probably the most common way for buyers to seek out new products and services and is certainly the first place they check to research a new suppliers profile.

You probably thought that a professional video on your website would be expensive. Well it doesn’t have to be!

We can put a video on your website for £87.00* plus vat! And if you’re not happy we’ll give you your money back!

Enquire >
If your website has just words describing you and your business you are missing out.

If your website has a photograph of YOU, you’re getting there!

If your website has a video of YOU talking enthusiastically about YOUR BUSINESS you are streets ahead of your competition!

View some sample spontaneous video introductions here:

Video Shorts >
If you would like a video for your website email me at

In its simplest form you can have a video lasting up to two minutes, which includes:

Two minutes to tell your prospects how fantastic your business is
Your logo
Your name, company and job title
Your web address and phone number
Help with your wording
A very sympathetic approach if you are nervous
Plenty of patience
Your video hosted on YouTube with keywords and description
Video files that you can use on your website
All that from just £87.00* plus VAT
You may be unsure about doing this and its possible benefits to your business.
Here are some questions people ask…

Q. Is it really worth while having a video on my website?
A. Absolutely Yes! It is, without question, one of the best and simplest ways to build buyer confidence and trust

Q. I’m really nervous about speaking in public let alone in front of a camera!
A. Don’t worry! None of the business owners on the sample page are professional speakers. With just a couple of practises they were able to produce a very good short piece as you can see! Just about every one is nervous. We’ll help you feel at ease and talk just as if you were having a conversation with a potential customer.

Q. I wouldn’t know what to say
A. Most business owners don’t when they are confronted with a camera! If you go to business networking meetings and give a one minute presentation then that’s your easiest starting point. But even if you’ve never had to do that we’ll help you work out the best and most effective things to say.

Q. I don’t know how to get the video onto my website afterwards.
A. With the video hosted on YouTube it’s really easy to add a short piece of code to your web page and YouTube does the rest!

Q. Isn’t YouTube just for teenagers prank videos and not suitable for serious business?
A. Absolutely not! The benefits to your business of having a video on YouTube are endless. There are countless business based presentations on there from both small businesses and very large enterprises as they understand the spin offs from being on there.

Q. How can I be sure that what I say has a good sales focus to get the best out of the video?
A. We are Sales and Customer Relationship Management (CRM) specialists. We know the way to put things across to ensure that your prospects are convinced that they should call you. Learn about Roy Gough and Alloy CRM here.

Q. But I want something more than just a short 2 minute video.
A. Talk to us. We can come out to your premises, or any other location, produce a professional video that will present your business in the best possible light and give potential customers the confidence to do business with you.

Q. What if I’m really not happy with the video when it’s done?
A. If you are really think your video will not build trust and confidence in your prospective customers, then we’ll give you your money back! ** No question. We want you to be delighted with your video

If you would like a video for your website email me now or email me at

Just £87.00* plus VAT will get your business video up and running.